{"id":2577,"date":"2026-03-11T15:48:03","date_gmt":"2026-03-11T20:48:03","guid":{"rendered":"https:\/\/dallaski.com\/?p=2577"},"modified":"2026-03-12T06:54:35","modified_gmt":"2026-03-12T11:54:35","slug":"the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire","status":"publish","type":"post","link":"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire","title":{"rendered":"The Jerry Jones Effect: How the Dallas Cowboys Owner Turned Football into a Billion-Dollar Real Estate Empire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the world of professional sports, there is a clear line between owning a team and building a global business empire. Jerry Jones, the owner of the <strong>Dallas Cowboys<\/strong>, didn&#8217;t just cross that line\u2014he erased it. His approach has turned \u201cAmerica&#8217;s Team\u201d into the most valuable sports asset in the world, and <strong>The Star<\/strong> headquarters in Frisco into a prototype for the future of sports real estate. This is a story of how sports became a platform for integrated business, entertainment, and urbanism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article on <a href=\"https:\/\/dallaski.com\/en\">dallaski.com<\/a>, you will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how <strong>The Star in Frisco<\/strong> became a global benchmark for sports-oriented development;<\/li>\n\n\n\n<li>why the <strong>Ford Center<\/strong> is a unique example of synergy between professional and high school sports;<\/li>\n\n\n\n<li>how Jerry Jones monetized every square foot beyond the playing field;<\/li>\n\n\n\n<li>why the <strong>Cowboys<\/strong> remain the world\u2019s richest team, even when they don\u2019t win the Super Bowl.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-8.png\" alt=\"\" class=\"wp-image-2578\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-8.png 1200w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-8-300x169.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-8-768x432.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-8-696x392.png 696w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3982d27f38c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3982d27f38c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#Joness_Strategy_Sports_as_a_Media_Asset\" >Jones&#8217;s Strategy: Sports as a Media Asset<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#Independent_Marketing_The_War_with_the_NFL_over_Pepsi_and_Nike\" >Independent Marketing: The War with the NFL over Pepsi and Nike&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#Infrastructure_Control_AT_T_Stadium_as_an_ATM_Machine\" >Infrastructure Control: AT&amp;T Stadium as an ATM Machine&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#247_Presence_The_Media_Empire_of_Americas_Team\" >24\/7 Presence: The Media Empire of America\u2019s Team&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#The_Star_More_Than_Just_a_Training_Base\" >The Star: More Than Just a Training Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#The_Experience_Economy_How_to_Monetize_Fan_Loyalty\" >The Experience Economy: How to Monetize Fan Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#Legacy_and_the_Future_of_Sports_Cities\" >Legacy and the Future of Sports Cities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dallaski.com\/en\/eternal-2577-the-jerry-jones-effect-how-the-dallas-cowboys-owner-turned-football-into-a-billion-dollar-real-estate-empire\/#Sources\" >Sources:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Joness_Strategy_Sports_as_a_Media_Asset\"><\/span>Jones&#8217;s Strategy: Sports as a Media Asset<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Jerry Jones bought the Dallas Cowboys in 1989 for $140 million (a price that was considered madness at the time, with many predicting his bankruptcy), he understood the most important thing: in the modern world, profit is generated not just by match tickets, but by the <strong>power of the brand<\/strong>. As of 2026, the franchise&#8217;s value has reached a staggering <strong>$13 billion<\/strong>, making it the most valuable sports team on the planet, despite the lack of a Super Bowl victory for three decades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Independent_Marketing_The_War_with_the_NFL_over_Pepsi_and_Nike\"><\/span>Independent Marketing: The War with the NFL over Pepsi and Nike&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jones became the first owner in the league who dared to go against the centralized system of NFL Properties. In 1995, he effectively \u201cblew up\u201d the league&#8217;s rules by beginning to sign his sponsorship deals that contradicted league-wide agreements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Nike and Pepsi Case.<\/strong> While the NFL had an exclusive contract with Coca-Cola, Jones signed a personal deal with <strong>Pepsi<\/strong> for the stadium in <a href=\"https:\/\/i-dallas.com\/en\/eternal-16378-city-day-when-was-dallas-founded-and-how-is-it-celebrated\" target=\"_blank\" rel=\"noopener\">Dallas<\/a>. When the league sued him for $300 million, he responded with a counter-suit for $750 million. The result was a change in the rules of the game. Since then, every team has had the right to independently manage its marketing potential.<\/li>\n\n\n\n<li><strong>The Result.<\/strong> Today, the <strong>Nike<\/strong> logo on the Cowboys uniform and Pepsi at the stadium are symbols of financial autonomy, allowing the team to generate over $1.2 billion in revenue annually.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infrastructure_Control_AT_T_Stadium_as_an_ATM_Machine\"><\/span><strong>Infrastructure Control: AT&amp;T Stadium as an ATM Machine<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of renting city venues, Jones invested in his own \u201ctemple of football\u201d in Arlington. <strong>AT&amp;T Stadium<\/strong>, known as \u201cJerry World,\u201d is not just a stadium but a multi-functional entertainment hub.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100% of the profits in his pocket.<\/strong> Because the stadium is controlled by Jones&#8217;s structures, the team receives the full income from parking, catering, and premium suites. The sale of elite alcohol and branded food during games alone brings in tens of millions every season.<\/li>\n\n\n\n<li><strong>A Global Stage.<\/strong> The stadium has become the primary venue for non-football events\u2014from Taylor Swift concerts to boxing matches and the <strong>2026 FIFA World Cup<\/strong> matches. Every such event works toward the capitalization of the Cowboys brand.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"639\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-9.png\" alt=\"\" class=\"wp-image-2581\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-9.png 960w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-9-300x200.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-9-768x511.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-9-696x463.png 696w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"247_Presence_The_Media_Empire_of_Americas_Team\"><\/span><strong>24\/7 Presence: The Media Empire of America\u2019s Team<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Cowboys have become a brand that is discussed 365 days a year. Even in the off-season, the team&#8217;s media activity outpaces its results on the field.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In-house Production.<\/strong> Jones created his own television and digital studios, allowing the team to dictate the agenda. The Dallas Cowboys is not just a sports club; it is a <strong>media company<\/strong> producing content for millions of fans around the world.<\/li>\n\n\n\n<li><strong>The Presence Effect.<\/strong> Aggressive marketing on social media (TikTok, Instagram) and constant news hooks (such as discussing the contracts of stars like Micah Parsons or Dak Prescott) keep the brand at the top of the news cycle, allowing the team to remain the most popular in the U.S. even in \u201cunsuccessful\u201d years.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jerry Jones proved that in Dallas, success is measured not only by trophies but by the ability to turn every second of airtime into millions of dollars in capitalization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image.jpeg\" alt=\"\" class=\"wp-image-2584\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image.jpeg 1600w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-300x200.jpeg 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-768x512.jpeg 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-1536x1024.jpeg 1536w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-696x464.jpeg 696w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Star_More_Than_Just_a_Training_Base\"><\/span>The Star: More Than Just a Training Base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opened in 2016, the 91-acre <strong>The Star<\/strong> complex was a true revolution. It is not just a place where players train but a fully realized urban district built around the spirit of sport.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ford Center.<\/strong> A 12,000-seat indoor stadium that the Cowboys share with local high school football teams, creating an unbreakable link between professional sports and the community.<\/li>\n\n\n\n<li><strong>Corporate Integration.<\/strong> The complex houses the headquarters of major companies (e.g., Keurig Dr Pepper), the luxury <strong>Omni Frisco Hotel<\/strong>, and dozens of restaurants that generate revenue daily.<\/li>\n\n\n\n<li><strong>Medical Cluster.<\/strong> Baylor Scott &amp; White Health opened a world-class sports medical center here, serving both athletes and regular patients using the most advanced diagnostic technologies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Experience_Economy_How_to_Monetize_Fan_Loyalty\"><\/span>The Experience Economy: How to Monetize Fan Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jerry Jones was the first in the NFL to understand that a football club is not just 17 games a year, but a 24\/7 brand. He proved that fans are willing to pay not just for a match ticket but for access to the team&#8217;s \u201cinner world.\u201d <strong>The Star in Frisco<\/strong> became the benchmark for this strategy, operating on the principle of an interactive theme park where every square foot generates profit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Backstage Tours (The VIP Experience).<\/strong> Fans purchase tours to visit the locker rooms, the \u201cWar Room\u201d strategy hall, and interactive halls of fame, where they can observe the training process in real-time through glass walls.<\/li>\n\n\n\n<li><strong>Exclusive Membership and Networking.<\/strong> The <strong>Cowboys Club<\/strong> has turned into a private social hub where <a href=\"https:\/\/dallas1.one\/en\/eternal\/international-companies-represented-in-dallas-4546?swcfpc=1\" target=\"_blank\" rel=\"noopener\">Dallas&#8217;s business elite<\/a> pay five-figure sums for the opportunity to dine in the same room as the club&#8217;s management and conduct negotiations in an atmosphere of sporting triumph.<\/li>\n\n\n\n<li><strong>Multimedia Interaction.<\/strong> The use of augmented reality in the halls of The Star allows fans to take a virtual photo with players or try themselves in the role of a quarterback, stimulating instant purchases of digital content and merch.<\/li>\n\n\n\n<li><strong>Independence from the NFL Calendar.<\/strong> The facility functions as a global event venue, hosting international esports tournaments, elite fashion shows, and Fortune 500 conferences, ensuring a stable cash flow even in the off-season.<\/li>\n\n\n\n<li><strong>Expanded Retail and Gastronomy.<\/strong> A whole district called <strong>The District<\/strong> has been developed around the base, where official merchandise stores sit alongside high-end restaurants, turning a fan&#8217;s ordinary visit into a full family weekend with corresponding expenditures.<\/li>\n\n\n\n<li><strong>Digital Monetization.<\/strong> Data collected through the mobile app during a fan&#8217;s stay at The Star allows for the creation of personalized offers, increasing the average spend of every visitor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This model has turned the Cowboys into the most valuable sports franchise in the world. Jones didn&#8217;t sell sport\u2014he sold the feeling of belonging to a victory, turning loyalty into capital.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-10.png\" alt=\"\" class=\"wp-image-2587\" style=\"width:840px;height:auto\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-10.png 800w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-10-300x200.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-10-768x512.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-10-696x464.png 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legacy_and_the_Future_of_Sports_Cities\"><\/span>Legacy and the Future of Sports Cities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jerry Jones&#8217;s legacy has transformed the very idea of what a sports team can be, turning it from a seasonal entertainment project into a 24\/7 engine of urban development. The success of <strong>The Star<\/strong> in Frisco has created a new global standard\u2014the concept of the <strong>\u201cSports District,\u201d<\/strong> which teams from Los Angeles to London are now trying to copy. The effectiveness of the \u201cmore than a game\u201d strategy is confirmed by hard numbers: as of early 2026, the value of the Dallas Cowboys franchise has crossed the $13 billion mark, securing their status as the most valuable sports asset in human history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This financial rise has had a direct impact on the geography of North Texas. The city of <strong>Frisco<\/strong>, which was once a quiet suburb, has transformed into one of the most dynamic economic centers in the U.S. thanks to the emergence of The Star. Jones&#8217;s investments triggered a real boom: elite hotels like the Omni Frisco, world-class medical centers, technology company offices, and premium residential quarters have grown around the training base. Now Frisco is called <strong>\u201cSports City USA,\u201d<\/strong> as seven professional sports organizations are based or train here, creating thousands of jobs and attracting millions of tourists annually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The successful Cowboys model became \u201cinfectious\u201d for the entire region, inspiring other franchises to create their own ecosystems. A vivid example is the <strong>Texas Live!<\/strong> district in Arlington, built next to the new stadiums of the Texas Rangers baseball team and the AT&amp;T football stadium. This is a complete entertainment district where fans of the Dallas Stars or Dallas Mavericks can gather to watch matches on giant screens, visit themed restaurants, or stay in themed hotels. In this way, sports in Dallas have stopped being just a game on the field\u2014they have become an architectural and economic framework around which the <strong>cities of the future<\/strong> are being built.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestarinfrisco.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thestarinfrisco.com\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/thelandryhat.com\/2020\/01\/13\/dallas-cowboys-jerry-jones-effect-positive\/\" target=\"_blank\" rel=\"noopener\">https:\/\/thelandryhat.com\/2020\/01\/13\/dallas-cowboys-jerry-jones-effect-positive\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gensler.com\/projects\/the-star\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gensler.com\/projects\/the-star<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cntraveler.com\/activities\/frisco\/the-star-in-frisco\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cntraveler.com\/activities\/frisco\/the-star-in-frisco<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the world of professional sports, there is a clear line between owning a team and building a global business empire. Jerry Jones, the owner of the Dallas Cowboys, didn&#8217;t just cross that line\u2014he erased it. His approach has turned \u201cAmerica&#8217;s Team\u201d into the most valuable sports asset in the world, and The Star headquarters [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":2560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190],"tags":[2650,2510,2641,2645,2631,2629,2630,2640,2643,2646,2638,2636,2647,2648,2649,2633],"motype":[196],"moformat":[76],"moimportance":[29,30,33],"class_list":["post-2577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-success-stories","tag-americas-team","tag-att-stadium","tag-ford-center-3","tag-frisco-economic-development","tag-frisco-texas","tag-jerry-jones","tag-most-valuable-sports-team","tag-nfl-business","tag-nfl-revenue","tag-sports-business","tag-sports-marketing","tag-texas-real-estate","tag-the-dallas-cowboys","tag-the-star","tag-the-star-in-frisco","tag-urbanism","motype-eternal","moformat-longread-short","moimportance-aktualna-bilshe-roku","moimportance-golovna-novyna","moimportance-retranslyacziya-v-agregatory"],"_links":{"self":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts\/2577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/users\/347"}],"replies":[{"embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/comments?post=2577"}],"version-history":[{"count":1,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts\/2577\/revisions"}],"predecessor-version":[{"id":2590,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts\/2577\/revisions\/2590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/media\/2560"}],"wp:attachment":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/media?parent=2577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/categories?post=2577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/tags?post=2577"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/motype?post=2577"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/moformat?post=2577"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/moimportance?post=2577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}