{"id":2629,"date":"2026-03-12T11:20:51","date_gmt":"2026-03-12T16:20:51","guid":{"rendered":"https:\/\/dallaski.com\/?p=2629"},"modified":"2026-03-12T11:28:51","modified_gmt":"2026-03-12T16:28:51","slug":"a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink","status":"publish","type":"post","link":"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink","title":{"rendered":"A Unicorn in a Bottle: How Dallas Startup Poppi Turned \u201cGrandma&#8217;s\u201d Vinegar into the Ultimate TikTok Generation Drink"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Soda was once the ultimate enemy of a healthy lifestyle, but in Dallas, they decided to rewrite that script. The story of Poppi is not just a successful business case study; it\u2019s a narrative about how bold marketing and an understanding of the modern consumer&#8217;s needs can turn a niche product into a cultural phenomenon. What started as an experiment in a Texas kitchen is now valued in the billions of dollars, forcing giants like Coca-Cola and Pepsi to nervously rethink their strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article on <a href=\"http:\/\/dallaski.com\">dallaski.com<\/a>, you will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How ordinary apple cider vinegar became the foundation for the #1 prebiotic drink in America;<\/li>\n\n\n\n<li>The secret to success on <strong>Shark Tank<\/strong>: why Rohan Oza\u2019s investment became the catalyst for explosive growth;<\/li>\n\n\n\n<li>How Poppi conquered Gen Z by making health <strong>\u201csexy\u201d<\/strong> and Instagrammable;<\/li>\n\n\n\n<li>Why Dallas became the ideal location for the headquarters of this functional unicorn.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"660\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-21.png\" alt=\"\" class=\"wp-image-2630\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-21.png 988w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-21-300x200.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-21-768x513.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-21-696x465.png 696w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3970254c0c1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3970254c0c1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#From_the_Farmers_Market_to_Shark_Tank_The_Birth_of_a_Legend\" >From the Farmers Market to Shark Tank: The Birth of a Legend<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#The_Moment_of_Truth\" >The Moment of Truth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#Marketing_as_Art_Why_is_Poppi_Everywhere\" >Marketing as Art: Why is Poppi Everywhere?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#TikTok_Domination_and_Celebrity_Influence\" >TikTok Domination and Celebrity Influence&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#Functional_Advantage_Soda_Without_the_Guilt\" >Functional Advantage: Soda Without the Guilt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#Dallas_as_a_Startup_Hub_for_Functional_Beverages\" >Dallas as a Startup Hub for Functional Beverages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#Support_Ecosystem_and_Logistic_Advantage\" >Support Ecosystem and Logistic Advantage&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#The_Future_of_Poppi_A_Threat_to_Traditional_Giants\" >The Future of Poppi: A Threat to Traditional Giants?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dallaski.com\/en\/eternal-2629-a-unicorn-in-a-bottle-how-dallas-startup-poppi-turned-grandmas-vinegar-into-the-ultimate-tiktok-generation-drink\/#Sources\" >Sources:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_the_Farmers_Market_to_Shark_Tank_The_Birth_of_a_Legend\"><\/span>From the Farmers Market to Shark Tank: The Birth of a Legend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Poppi story is a classic embodiment of the \u201cAmerican Dream\u201d with a Texas twist. It didn\u2019t begin in a chemistry lab but in an ordinary kitchen in Dallas. Allison Ellsworth was searching for a way to resolve her chronic digestive issues. The answer was found in a time-tested ingredient\u2014<strong>apple cider vinegar<\/strong>, known for its prebiotic properties. However, drinking it straight was nearly impossible due to its harsh, specific taste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with her husband, Stephen, she began experimenting by mixing the vinegar with fresh fruit juices and natural sweeteners (stevia and cane sugar). The couple sold the first batches of the drink at local Dallas farmers markets. Demand was so high that it became clear: they had found a \u201cgold mine\u201d at the intersection of indulgence and health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Moment_of_Truth\"><\/span>The Moment of Truth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018, the <a href=\"https:\/\/i-dallas.com\/en\/eternal-15590-symbols-of-dallas\" target=\"_blank\" rel=\"noopener\">Dallas-based<\/a> couple appeared on the popular TV show <strong>Shark Tank<\/strong>. At the time, their brand was named Mother Beverage. Although the product already had a fan base, it looked like a typical \u201ccraft\u201d beverage with a hint of pharmaceutical origins.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Partnership.<\/strong> Allison and Stephen managed to do what very few achieve\u2014they secured a $400,000 investment from the \u201cbrand king,\u201d <strong>Rohan Oza<\/strong>, the man behind the success of Vitaminwater and Smartwater. Oza immediately recognized the potential in a drink that could serve as a healthy alternative to traditional soda.<\/li>\n\n\n\n<li><strong>Radical Rebranding.<\/strong> It was on Rohan Oza&#8217;s advice that the transformation from Mother Beverage to <strong>Poppi<\/strong> took place. The name became short, playful, and easy to remember. The packaging design was completely reimagined. In place of modest labels, bright, bold pop-art-style cans with neon colors emerged.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This decision was pivotal. While competitors in the health-food niche continued to use muted \u201cnatural\u201d tones, Poppi instantly stood out on supermarket shelves, looking like a trendy accessory rather than just a dietary supplement. This allowed the brand to move beyond health-food stores and appear in mainstream chains like <strong>Target, Whole Foods, and Walmart<\/strong>, permanently changing the landscape of the functional beverage market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1654\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22.png\" alt=\"\" class=\"wp-image-2633\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22.png 2048w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22-300x242.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22-768x620.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22-1536x1241.png 1536w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22-696x562.png 696w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-22-1920x1551.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_as_Art_Why_is_Poppi_Everywhere\"><\/span>Marketing as Art: Why is Poppi Everywhere?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poppi is not just liquid in an aluminum can; it is a full-fledged lifestyle accessory. The Dallas-based brand team bet on digital presence from the very beginning, turning ordinary soda consumption into a part of the modern urbanite\u2019s identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_Domination_and_Celebrity_Influence\"><\/span>TikTok Domination and Celebrity Influence&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The brand went viral not through traditional television advertising, but by creating content people actually want to repost. Poppi was one of the first beverage brands to fully master <strong>TikTok\u2019s<\/strong> algorithms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Influencer Effect.<\/strong> The strategy of \u201cseeding\u201d the product among opinion leaders yielded phenomenal results. When stars like <strong>Kim Kardashian, Hailey Bieber, or Billie Eilish<\/strong> appear on camera with a can of Poppi, it creates a maximum level of trust and \u201cdesirability\u201d among Gen Z and Millennial audiences. It doesn&#8217;t look like a paid ad\u2014it looks like the choice of a successful person.<\/li>\n\n\n\n<li><strong>Gen Z Aesthetics.<\/strong> The bright, neon can design fits perfectly into the popular <strong>\u201cclean girl aesthetic\u201d<\/strong> and the wellness lifestyle trend. A can of Poppi has become a mandatory attribute of morning routines, Pilates trips, or co-working desks. It is a drink that \u201clooks beautiful in Stories.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"1106\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-23.png\" alt=\"\" class=\"wp-image-2636\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-23.png 1054w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-23-286x300.png 286w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-23-768x806.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-23-696x730.png 696w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Functional_Advantage_Soda_Without_the_Guilt\"><\/span>Functional Advantage: Soda Without the Guilt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The primary rational promise of Poppi is gut health without compromising on taste. Unlike traditional soda, which has been associated with diabetes and obesity for decades, Poppi offered a revolutionary alternative.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cNo-Fear\u201d Ingredients.<\/strong> Each can contains less than 5 grams of sugar and only 20\u201325 calories. This allowed the brand to occupy the <strong>\u201cguilt-free\u201d<\/strong> category, bringing back customers who had previously completely abandoned sugary drinks due to fitness concerns.<\/li>\n\n\n\n<li><strong>Prebiotics for Immunity.<\/strong> Using apple cider vinegar as a source of prebiotics allowed the brand to enter the functional product territory. The consumer feels they aren&#8217;t just drinking a \u201cfizzy drink\u201d but contributing to their immunity and digestion.<\/li>\n\n\n\n<li><strong>Naturalness as a Standard.<\/strong> The absence of artificial colors and preservatives reinforces the image of an honest, local Dallas brand that cares about ingredient quality as fanatically as it cares about design.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By combining visual hype with real benefits, Poppi was able to do what many failed to do\u2014make health <strong>\u201csexy\u201d<\/strong> and mainstream.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"438\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-24.png\" alt=\"\" class=\"wp-image-2639\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-24.png 780w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-24-300x168.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-24-768x431.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-24-696x391.png 696w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dallas_as_a_Startup_Hub_for_Functional_Beverages\"><\/span>Dallas as a Startup Hub for Functional Beverages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Poppi&#8217;s headquarters is located in Dallas is no coincidence or merely a personal choice by the founders. North Texas has <a href=\"https:\/\/dallas1.one\/en\/eternal\/international-companies-represented-in-dallas-4546?swcfpc=1\" target=\"_blank\" rel=\"noopener\">transformed into a literal magnet<\/a> for food-tech innovation recently. The city created a unique ecosystem where traditional Texas capital meets next-generation digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Support_Ecosystem_and_Logistic_Advantage\"><\/span>Support Ecosystem and Logistic Advantage&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dallas offers unique advantages for brands in an explosive growth stage:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strategic Logistic Hub.<\/strong> Dallas\u2019s central location within the U.S. allows companies like Poppi to efficiently distribute products to both the East and West Coasts. The presence of DFW Airport and an extensive network of warehouse terminals allows startups to scale from local stores to national chains in a matter of months.<\/li>\n\n\n\n<li><strong>Concentration of Expertise and Talent.<\/strong> Dallas has traditionally been home to corporate giants like <strong>PepsiCo\/Frito-Lay<\/strong> or <strong>Keurig Dr Pepper<\/strong>, which created a massive pool of specialists in retail, distribution, and marketing in the region. Poppi was able to build one of the strongest teams in the industry, attracting experts who understand the specifics of working with major chains.<\/li>\n\n\n\n<li><strong>Investment Climate.<\/strong> The Texas business environment, with attractive taxation and the presence of powerful venture funds specializing in the consumer sector, creates ideal conditions for capitalization.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Poppi\u2019s example inspires a new generation of entrepreneurs in Dallas, proving that you don\u2019t have to be in New York or Los Angeles to build a global brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25.png\" alt=\"\" class=\"wp-image-2642\" srcset=\"https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25.png 2048w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25-300x200.png 300w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25-768x512.png 768w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25-1536x1024.png 1536w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25-696x464.png 696w, https:\/\/cdn.dallaski.com\/wp-content\/uploads\/sites\/52\/2026\/03\/image-25-1920x1280.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_Poppi_A_Threat_to_Traditional_Giants\"><\/span>The Future of Poppi: A Threat to Traditional Giants?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Poppi is demonstrating incredible growth rates, often outperforming even classic Coca-Cola in certain sales channels (such as Amazon).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Category Expansion.<\/strong> The brand is constantly expanding its flavor line, releasing its versions of classic varieties (<strong>Doc Pop, Classic Cola<\/strong>), which is a direct challenge to the \u201cold guard\u201d of beverages.<\/li>\n\n\n\n<li><strong>The Path to an IPO.<\/strong> Market experts predict that Poppi could be the next major IPO or be acquired by one of the conglomerates for a record sum.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Poppi&#8217;s success proves that even in the most conservative niches, there is room for revolution if you have a high-quality product, a bold visual style, and the ability to speak to the audience in the language of the digital age. Dallas has raised a true <strong>\u201cunicorn\u201d<\/strong> that taught the world that being healthy is fun, vibrant, and very delicious.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dallasinnovates.com\/dallas-prebiotic-soda-brand-poppi-raises-13m-from-cavu-ventures-and-celebs-like-halsey-russell-westbrook-and-more\/\" target=\"_blank\" rel=\"noopener\">https:\/\/dallasinnovates.com\/dallas-prebiotic-soda-brand-poppi-raises-13m-from-cavu-ventures-and-celebs-like-halsey-russell-westbrook-and-more\/<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dallasnews.com\/food\/drinks\/2021\/07\/21\/how-dallas-based-poppi-drinks-is-shaking-up-the-soda-market\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dallasnews.com\/food\/drinks\/2021\/07\/21\/how-dallas-based-poppi-drinks-is-shaking-up-the-soda-market\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fashionweekdaily.com\/poppi-founder-allison-ellsworth-shares-the-power-of-community-good-for-you-soda\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fashionweekdaily.com\/poppi-founder-allison-ellsworth-shares-the-power-of-community-good-for-you-soda\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fox4news.com\/news\/pepsico-buys-poppi\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fox4news.com\/news\/pepsico-buys-poppi<\/a>\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Soda was once the ultimate enemy of a healthy lifestyle, but in Dallas, they decided to rewrite that script. The story of Poppi is not just a successful business case study; it\u2019s a narrative about how bold marketing and an understanding of the modern consumer&#8217;s needs can turn a niche product into a cultural phenomenon. [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":2609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190],"tags":[2735,2726,2718,2731,2732,2716,2724,2719,2721,2717,2720,2730,2727,2722,2723],"motype":[196],"moformat":[76],"moimportance":[30,33],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","category-success-stories","tag-acv-drink","tag-allison-ellsworth","tag-apple-cider-vinegar","tag-beverage-packaging","tag-cult-brand","tag-dallas-startup","tag-functional-beverages","tag-gen-z-marketing","tag-healthy-soda","tag-poppi-3","tag-prebiotic-soda","tag-retail-innovation","tag-rohan-oza-3","tag-shark-tank-3","tag-unicorn-company","motype-eternal","moformat-longread-short","moimportance-golovna-novyna","moimportance-retranslyacziya-v-agregatory"],"_links":{"self":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/users\/347"}],"replies":[{"embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":1,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"predecessor-version":[{"id":2645,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/posts\/2629\/revisions\/2645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/media\/2609"}],"wp:attachment":[{"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/tags?post=2629"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/motype?post=2629"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/moformat?post=2629"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/dallaski.com\/en\/wp-json\/wp\/v2\/moimportance?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}